A casino affiliate connects an audience with an operator. Tracking attributes eligible player activity to that affiliate, and the agreed commercial model determines the commission. The details of each offer matter as much as the advertised rate.
Who takes part#
The affiliate brings approved traffic. The operator provides the casino product and assesses player activity. An affiliate team coordinates offers, tracking, reconciliation and communication between the two sides.
From click to qualified action#
- A visitor follows a tracked affiliate link.
- The product records a registration and eligible player events.
- The operator checks that the target action meets the offer's qualification rules.
- Confirmed actions or revenue appear in reconciliation data.
- Commission is settled under the agreed payout schedule.
How commission is calculated#
CPA pays an agreed fixed amount for a qualified target action. RevShare pays a percentage of the agreed revenue base. Hybrid combines a fixed part and a revenue share. Compare qualification, deductions and payment timing—not only the headline rate.
Before the first click#
- Confirm allowed GEOs, sources and promotional methods.
- Agree the target action, cap and test budget.
- Test attribution and conversion reporting.
- Clarify hold, reconciliation, payment method and minimum payout.
- Document how rejected actions and reporting discrepancies are reviewed.
Clear terms. Confident launches.
Want to discuss the details of a specific offer? Talk to the Dawg Partners team before your next test.
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